“Faith it, till you make it”: Prosperity Gospel and Spiritual Hustling among Young Pentecostal Christians in Harare

African Pentecostals

Pentecostal charismatic churches that preach prosperity gospel in Zimbabwe have attracted a youthful membership. In the context of a deeply uncertain economic future, young Pentecostal Christians devise perfomativity strategies for optimizing their chances of converting prosperity gospel into material prosperity. These strategies include sartorial elegance in adorning counterfeit suits, the performance of obedience, and the use of social media technologies. The picture that emerges is a complex and at times contradictory one in which the potential realization of upward spiritual and social mobility rests, ultimately, on the transformative and volatile nature of value.

READ THE FULL ARTICLE

Body
Body
Mailing Address

Boniuk Institute
6100 Main Street, MS350
Houston, TX 77005
boniukinstitute@rice.edu

Press Inquiries

Avery Franklin 
Senior Media Relations Specialist 
averyrf@rice.edu